Ready To Roll?
Get in on the action with Lakewood’s $50K Big Roll! We're giving potential homebuyers the chance to roll for big rewards—$50,000 in cash towards a brand-new home.
Each week, follow along on social media as we drop updates and fun ways to enter. If you're house hunting, this is your golden ticket to turn a dream into a driveway.
Sign up on the mailing list below, and keep an eye on your inbox and social media to stay in the loop!
How To Participate
- The Lakewood 50K Big Roll kicks off on May 10th, 2025 and runs through June 15th, 2025.
- To enter, all you have to do is:
- Follow our page
- Like the post
- Share the post with 3 friends
- Answer the question in the post in the comment section
- Enter your information at liveinlakewood.ca/contest
- Each interaction with a qualifying Big Roll post earns you one entry. (The more posts you engage with, the more chances you have to win!)
- Keep an eye out for new Big Roll content each week on our social media channels — posts will be marked with the Big Roll logo.
- Contest closes at 11:59 PM on June 15, 2025.
- 5 players will be selected to play for a chance at $50,000 in cash!.
- Each Contestant will get 1 chance to roll 5 dice to match all 5 dice to a corresponding number supplied the day of the event.
- Contestants will Roll for $50k, live at the Drive, Dine & Donate event on June 21, 2025!
Last Year's
Winner
Grand Prize Alert!
Five lucky finalists will be randomly selected for the chance to roll for up to $50,000 in cash toward their new Lakewood Home!
*Open to future homebuyers only. See below for details and rules. Skill-testing required.
The Big Roll Begins!
Starting May 10th, a new social media post will be unveiled weekly, our website, our builders websites and by email to those that sign up. Sharpen your detective skills and find the answers to the weekly clues.
Sign Up Today!
Simply sign up below to become an official participant and receive exclusive updates, reminders, and links to social media delivered straight to your inbox!
Prizes:
- 10 (10) total Participants will be randomly selected as finalists for a chance to win
prizes.
- 5 of these finalists will randomly be selected for runner up prizes; (1) 65" TV’s, (1) Weekend passes to Strathmore Stampede, (2) VIP passes to Globalfest, (2) $100 Visa Gift Cards.
- Five (5) grand finalists will be selected, via a random drawing from the 10 previous Participants, to play for a chance at $50,000 CAD each and on their own, via a sanctioned game as provided by Pal Insurance. See full rules for details.
- The $50k prize, if won, will be awarded as a contribution towards the development/cost of the winner's new home purchased or being built, in the Lakewood community in phase 2A. See full rules for details
- The winner will be notified via email and phone within seven (7) days after the end of the Campaign.
- The winner must respond to the notification within fourteen (14) days to claim the prize. Failure to respond within this timeframe will result in disqualification and selection of an alternate winner.
- The $50k prize is non-transferable and may not be exchanged for cash or any other prize.
- The $50k prize must be used with a bonified purchase agreement with one of the Preferred Builders: Kelly Kustom Homes, Dhaduk Homes, Stone Craft Homes, Trilogy Homes, Scott Alan Custom Homes, New Urban Custom Homes.
Official Rules & Regulations
- The Lakewood 50K Big Roll Contest (the "Contest") is open to legal residents of Alberta, aged 18 or older at the time of entry.
- To enter, participants must:
- Follow the official Lakewood Instagram and Facebook social media accounts
- Like the weekly contest posts
- Share each weekly post with 3 friends
- Each valid interaction (like, follow, share) on qualifying contest posts counts as one entry. Participants may enter multiple times by engaging with multiple posts.
- Answer the question on the caption in the comment section
- Fill out all of your information at www.liveinlakewood.ca/contest
- Contest runs from May 10th, 2025 to June 15th, 2025. Winners will be selected at random and play for $50k during the Drive, Dine & Donate event on June 21, 2025.
- Up to 5 players will be selected, each player will get 1 chance to roll 5 dice to match all 5 to the supplied number from Pal Insurance.
- No purchase necessary. Odds of winning depend on number of eligible entries received.
- Employees, contractors, and agents of Lakewood of Strathmore and affiliated companies, as well as their immediate family members, are not eligible to enter.
- Contest prizes are non-transferable and must be accepted as awarded.
- This contest is in no way sponsored, endorsed, or administered by, or associated with, Instagram or Facebook.
Frequently Asked Questions
What is “Lakewood’s 50K Big Roll about”?
There's a social media contest in Lakewood! Follow Lakewood Social media and website for a chance to win $50k towards your new Lakewood Home with one of our Preferred Builders.
Who can participate in the Big Roll?
The Big Roll is open to all. For a chance to win the $50,000 prize, you must be interested in buying a home in Lakewood and meet eligibility rules (see official rules for details).
When does the Big Roll begin and end?
The Big Roll starts on May 10th 2025 and ends on June 21st, 2025, coinciding with Drive, Dine and Donate.
How do I participate in the Big Roll?
To participate, simply visit www.liveinlakewood.ca, click the $50k Big Roll, sign up and follow social media. Look for the answers by visiting our preferred builders (Scott Alan Custom Projects, Trilogy Homes, Kelly Kustom Homes, Aquilla Homes, Stonecraft Homes, Dhaduk Homes, New Urban Custom Homes) each week to find the answers to questions.
What kind of social media can I expect during the campaign?
Social media posts will vary each week, with straightforward questions related to the amenities, features, and lifestyle offerings of the Lakewood community.
Is there a cost to participate in the Big roll?
No, participation in the treasure hunt is free of charge. However, participants must meet the eligibility criteria to be eligible for the chace to play for the $50k prize challenge.
How will the (5) $50k finalists be determined?
5 random applicants will be chosen, from eligible participants who have successfully completed the online form and by following, sharing and liking the social media posts. These 5 will play for a chance to win $50k towards their new Lakewood Home.
Can I participate in the Big Roll if I'm not able to attend the events?
Yes, the Big Roll is open to all participants regardless of whether they attend the events. However, attendees of the events may receive bonus clues or special access to hidden clues on-site.
How will I know if I've been selected to play for the $50k prize?
The $50k prize winner will be notified via email and phone within 24 hours of the name being chosen, a reasonable time after the end of the campaign. Additionally, the winner will be announced on the Lakewood website and social media channels.
Where do I direct questions?
For questions, or assistance, please contact the Lakewood Community’s customer service team at: info@lakewoodofstrathmore.ca.
Disclaimer
- By participating in the Campaign, participants agree to abide by these Official Rules andRegulations and the decisions of Lakewood of Strathmore, which shall be final and binding.
- Lakewood of Strathmore reserves the right to disqualify any participant who violates these Official Rules and Regulations or acts in a disruptive or inappropriate manner.
- Lakewood of Strathmore reserves the right to modify or cancel the Campaign at any time, for any reason, without prior notice.
- By participating in the Campaign, participants agree to release and hold harmless Lakewood of Strathmore and its affiliated companies, as well as their respective officers, directors, employees, and agents, from any and all liability, claims, or actions of any kind whatsoever arising out of or in connection with their participation in the Campaign or acceptance, possession, use, or misuse of any prize.
- This Campaign is subject to all applicable federal, provincial, and local laws and regulations.
