Some community events are about more than what happens in a single afternoon. They become part of the story people remember, share, and talk about long after the day has passed.

That was certainly true for Lakewood’s 2024 $50K Big Roll, when local resident Tom was named the winner. Tom was stunned by the outcome, and his win quickly became a memorable local story. In many ways, he became a familiar face connected to one of Lakewood’s biggest community highlights.

What made Tom’s story even more meaningful was what came next. He used his prize money to invest in his home and give back to the Lakewood community. It was a reminder that the $50K Big Roll has always been about more than a prize. It is about neighbours, connection, and the supportive, close-knit spirit that continues to shape Lakewood.

This year, that excitement returned to Brave Park.

On July 5, Lakewood welcomed the community for the 2026 $50K Big Roll celebration. Five finalists had been selected from builder-submitted entries and notified ahead of the event, creating plenty of anticipation leading into the day. Along with the grand prize, runner-up prize winners were also part of the celebration, giving more people a reason to be recognized and celebrated.

The afternoon brought together many of the things that make a community event feel special. Families and neighbours gathered for a classic car show, community BBQ, petting zoo, face painting, and an interactive heavy equipment play zone. It was a lively, welcoming day at Brave Park, with something for all ages to enjoy.

A light pet-friendly touch also fit naturally into the family atmosphere of the month, but the heart of the story remained the same: the people of Lakewood, the excitement of the Big Roll, and the feeling of belonging that comes from gathering together.

This year’s builder-led registration model also highlighted the role Lakewood’s builders play in welcoming future homeowners. Rather than using a public Lakewood entry form, buyers registered through participating Lakewood builders, connecting them directly with the teams helping bring new homes to life in the community.

Events like the $50K Big Roll are one way Lakewood continues to invest in the community, but that care also shows up in the everyday details. From cleaning and maintenance to safety and security signage, Lakewood’s developer remains involved in the pieces that help residents feel proud of where they live. It is not only about building homes. It is about supporting a neighbourhood that feels cared for.

From Tom’s memorable 2024 win to this year’s celebration at Brave Park, the $50K Big Roll continues to reflect what makes Lakewood special: connection, generosity, and a strong sense of community.

To learn more about Lakewood and the community taking shape in Strathmore, visit liveinlakewood.ca.